We wanted to take a moment to reflect on the last 12 months and to say a huge thank you to everyone who has supported our small vegan brand this year. 

Hurtig Lane was born in 2015 out of a passion for fashion and beauty which promotes animal welfare and our protecting our planet. 

Unlike most fashion brands, we don't offer a small alternative for vegans, everything we offer is both cruelty-free and vegan as this is in the centre of everything that we stand for. 

When designing our collections we have always focused on sustainability, quality and keeping our products as affordable as possible. 

When you chose to support us you are not only helping us to demonstrate that all fashion and beauty should be free from animal cruelty, but you are also enabling us to continue to participate in several initiatives and charities which are extremely close to our heart. 

We wanted to share with you some of the work we have done this year, this would not have been possible without your support and we want to say a huge thank you! 

Local Cat Feed Programme 

In 2020 we joined a local cat feeding programme which involves caring for, neutering and feeding colonies of cats daily. Your support has enabled us to purchase the food needed to keep our colony of over 20 cats fed and cared for, as well as donating additional food to help volunteers continue to feed their cats too. The cats are affectionate, loving and we have enjoyed incorporating them into our daily routine. 

Cat feeding programme

Spanish Food Bank- Fesbal 

This year more than ever people are in desperate need of food and support for their families. During 2020 we have been able to work with Fesbal to make online donations to help families be provided with the food items that they are need of. 

Why have we chosen to participate in Black Friday this year? 

2020 has been an incredibly difficult year for many and we appreciate that many of you will not able to spend the holidays with your families and friends. 

We understand why some companies have decided not to participate in Black Friday this year, but we feel that in a year that has been tough on everyone, some mentally, some physically and for almost all, financially. A little help to provide a special gift to someone you love is needed now more than ever.

For this reason, we have decided to not only participate in Black Friday but this year will be our largest sale ever. 

This is our way of saying a huge thank you for continuing to support small vegan brands like ours. 

We have also worked hard to be able to offer our customers split payments in time for the holiday period. Currently, all customers shopping in Euros have the option to use Klarna Payments. We are working hard to offer all customers, regardless of their currency this option in the future. 


thank you

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